BOOK SUMMARY: ZERO TO ONE
Zero to one book is written by Peter Thiel. It is one of the best books to any budding entrepreneurs. The book is a collection of notes taken by a student at Stanford University when Mr. Thiel was a professor.
In the book author stresses the vitality of creating a creative monopoly.
What do you believe in? What do you think is your unfair advantage? What great business that exists today that nobody is building?
Copying things usually do not end well. The next great tech entrepreneurs like Bill Gates, Zuckerberg or Sergey Brin will not built the things that already exist. You may think that you may succeed but you are intending towards failure.
All happy companies are different. In the famous book Anna Karenina by Leo Tolstoy, says all happy families are alike, but each unhappy family in unhappy in its own special way. It is opposite in tech companies. Each happy company is unique but all unsuccessful companies have failed to escape competition.
Most of the successful companies are built on secrets. People, who have monopoly, never talk about their monopoly. Like Google, it has monopoly in search and information retrieval, but it always try to divest and show that it is in perfect competition. It says we are competing in social network with meta and driverless cars with car companies among other things.
If you cannot beat someone then join them. There is a very interesting story about how ‘Confinity’ (Thiel’s company) and ‘X.com’(Elon Musk’s company) worked to destroy each other. Both were staying just four blocks apart in Palo Alto. In 2000 both realised that a large storm, which could ruin both, was on the horizon. It was dot com crash. So, both met and decided to merge. They both survived in the storm and successfully sold the company to eBay.
Peter Thiel is critical of Malcolm Gladwell who says that people like Bill Gates are successful due to a number of lucky breaks. Thiel is in favour of process over sustance which means having firm conviction.
Zero to one means creating something new like the first smartphone, car, aeroplane etc.
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