WHY THIS BOOK: ZERO TO ONE

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Zero to one book is written by Peter Theil. This book provides us insights for entrepreneurs and start-ups looking to make an impact in the world. It emphasises that real value lies in creating something new rather following others. It also tells the need for companies to find their own niche market establish a strong culture. Every entrepreneur should think of innovative solutions that go beyond current standards, plan for the long term, focus on growth instead of profit, embrace risk taking and experimentation, and embrace learning as part of the entrepreneurial journey.

Every start-up should focus on creating a unique identity that allows them to stand out in the market place. By researching on niche market, companies can become established leaders in their industry by supplying a specialised product or service.

 

Through this strategy companies not only creates sustainable business opportunities but also helps customer identify with the company brand and products they supply. Every founder should also cultivate a culture that is based on trust and collaboration among employees. If everyone have access to essential information regarding company goals and progress, everyone can reach to desired objectives.

The author advises to take risks. It has been seen that not every risky decision will lead to success but, if the decision is taken with foresight it can bring immense returns when added with calculated experiments.

While reading the book we learn…

Why listen other’s ideas and criticism?

Why learning is important?

Why it is important to focus on niche market?

Why establish a strong internal culture?

How to plan for long term objectives?

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