BOOK SUMMARY: NO RULES RULES

No Rules Rules book is written by Reed Hasting and Erin Meyer . This book is about Netflix and the culture of reinvention. Reed tells that Blockbuster is a thousand times of Netflix. He suggested that Blockbuster purchase Netflix and then they would develop and run blockbuster.com as their online video rental arm. The CEO of Blockbuster, John Antioco listened carefully, he asked, how much Blockbuster would need to pay for Netflix? When he heard Reed’s response $5 million he flatly declined. Marc and Reed left crest fallen. Little by little, the world changed and Netflix business stayed on its feet and grew. In 2010, Blockbuster and declared bankruptcy. By 2019 only a single Blockbuster video store remained in Bend, Oregon . Blockbuster had been unable to adopt from DVD rental to streaming. Netflix had pivoted from DVD by mail bushiness to become not only an Internet streaming service with over 167 million subscribers in 190 countries but a major producer of our own TV shows and...